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Mid-Atlantic Facilitators Network

Using Team Roles and Archetypal Coaching to Elevate the Performance of Teams and Groups

  • 11/20/2020
  • 12:00 PM - 1:30 PM
  • Online using Zoom
  • 78


  • MAFN Webinar presenters for the year

Registration is closed
About the session...

Do you ever find that a group you're working with has hit a wall? As facilitators, we see the potential in teams and groups, and it is our job to unlock that potential. In this session, Aaron Proietti will introduce a methodology for getting teams to perform at a higher level by defining and shifting the roles of its members. We'll explore the idea of archetypal coaching: using language associated with recognizable roles that occur in our psyches to shift the mindset and level of participation of group members. And you'll learn how Aaron uses the Today's Innovator Profiles to unlock creativity and change agency in teams trying to innovate.  

As part of Aaron’s presentation, he’ll be talking about the roles people play within a change and innovation team. If you’d like to take the assessment to learn your own natural role in advance of the event, you can do so here: Completion of the assessment is encouraged but not required, for participation. The assessment must be completed by Thursday evening, November 19th.

Learning Objectives 

In this session, participants will:

  • Learn the basics of Team Roles and Archetypal Coaching 

  • Develop the ability to recognize the roles you, and others, are playing in a group setting

  • Practice the skill of shifting the roles that you, and others, are playing to achieve different results

  • Learn about various Team Roles approaches, including the roles used by Aaron Proietti in his work with teams on innovation 

  • Receive their own individualized Today's Innovator Profile Report highlighting your natural tendencies

This MAFN Webinar will be held 12:00 PM - 1:30 PM, Eastern Time.

About the Presenter

Aaron Proietti is the author of the book Today’s Innovator. He is an innovation expert with seventeen years of experience innovating in complex organizations. Aaron views innovation not as an activity, but as a core business competency that must be developed, led, and nurtured within both the individual and the organization.

Aaron has spoken at numerous conferences on topics related to technology trends, innovation leadership, innovation strategy, and culture change. A former Chief Innovation Officer at Transamerica, Aaron is also an expert in technology trends and their impacts on people and businesses. Through his company “Today’s Innovator” and his writing, Aaron’s mission is to connect and empower the innovators found within each of us.


  • No refunds or credits for webinar registration cancellations.
  • Registration closes at midnight the day before the webinar.
  • Registered participants will receive instructions for joining the live session and any additional details 1 day in advance and the morning of the event. Please be sure to look for the link in your email.
  • This webinar begins promptly at 12:00PM EDT.  Please log on at least 15 minutes in advance to ensure your internet connections, audio and other settings are functioning properly.
  • MAFN Members have access to all webinar recordings via the MAFN website.
  • For registration or membership questions contact

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