As practitioners, we know the value of professional meeting facilitation. Most of us would agree that hiring a skilled facilitator is one of the most effective ways to ensure a meeting is successful and productive. The return on investment is high. Successful meetings reduce wasted time and money and increase the team’s ability to make decisions and move forward effectively.
So, why aren’t more meetings facilitated? There are tens of thousands of meetings scheduled every day. And most are headed by someone who is “winging it.” Because of the pervasive lack of preparation, ability to keep the conversation on track, and absent follow-through meetings have earned a bad name. Perhaps second only to the airlines, meetings are the target of endless complaints. They’re dreaded!
Of course, we don’t feel like that. We love meetings and thoroughly enjoy the process of shepherding a group through a difficult decision or planning for the future. When done right, meetings are energizing and motivating- and can be exactly the inflection point a team needs to make huge leaps forward in their work.
Our goal is simple. We want more meetings to be professionally facilitated because we see the direct benefit to the organizations we serve every single day.
We see three ways to “grow the pie.” These include:
- Building your brand and awareness of your services
- Selling work
- Supporting each other and marketing as a community
In MAFN’s June session, we’ll cover brand building, the challenges faced when selling yourself, and how we can support each other and market meeting facilitation services as a community. This session will cover a balance of marketing theory, tactical steps, and interactive brainstorming.
The outcome? We hope you leave the session with a greater sense of your personal brand and what makes you unique, new ideas about how to sell your services, and increased wisdom from the community on how we can further support each other.
Robin Camarote is a communications strategy consultant, meeting facilitator, and writer. She is intent on helping leaders get more done with fewer headaches by outlining clear, creative strategies and solutions that build momentum and buy-in at all organizational levels. In addition to consulting, she writes regularly for Inc.com and Bloomberg Government on leadership and how to increase your positive impact at work. She is the author of a best-selling book on organizational behavior entitled, Flock, Getting Leaders to Follow. Flock offers a universal framework for helping people connect with others, articulate their vision, and gain the kind of support needed to see the solution through to completion. She lives with her husband and three children in Falls Church, Virginia.
Bill Fischer is a seasoned executive consultant who has partnered with CXO leadership teams on high stakes meeting facilitation and strategic planning initiatives covering topics related to facility management, work planning, organizational development, project implementation and prioritization, HR service delivery transformation, IT transformation and outsourcing and learning and development. Prior to starting his own business, Bill was the Vice President of Serco’s Strategy, Learning and Human Capital Business Unit; overseeing 30+ active projects focused on aligning human capital and learning strategies, staff, systems, and culture with results-based management. He has a Master of Arts, Communication, Culture and Technology at Georgetown University and a Bachelor of Arts, Political Science, University of California at Los Angeles. He has 20 years of field experience and is based in Alexandria, Virginia
Robin and Bill work at Federal MicroConsulting
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