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The Neuroscience of Infographics: Why They Work and How to Make Them Work by Margie Meacham

  • 01/08/2016
  • 12:00 PM - 1:30 PM (EST)
  • Online using Adobe Connect

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  • MAFN Webinar presenters for the year

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Your brain processes information in pictures, so why not deliver learning content in graphic form? Infographics are all the rage in social media because they convey a lot of information quickly and help the audience recognize patterns, connections and themes much more quickly than would be possible with text and/or audio. In this webinar we'll explore the neuroscience of infographics and why they work. You'll learn a simple step-by-step process for creating your own infographics as well as a list of "dos and don'ts" to ensure that your next infographic is an effective learning tool. 


In this session we'll explore how facilitators can:

  • tap into the subconscious instincts of your audience to gain and hold attention    
  • motivate your audience to take action    
  • convey complex information in visual form to make it easier to remember    
  • use infographics in your own marketing and education programs    

Margie Meacham, "The Brain Lady," is a scholar-practitioner in the field of education and learning and the Chief Freedom Officer of Learningtogo. She specializes in practical applications for neuroscience to help people enhance learning and performance. Margie's clients include all types of consultants, businesses, schools and universities. She teaches the online workshop Essentials of Brain-Based Learning with the Association for Talent Development and is a frequent speaker at professional conferences and events.    


Her books include Brain Matters: How to help anyone learn anything using neuroscience and The Genius Button: How to Nurture Your Inner Genius through Neuroscience. Her ebook, Teaching Future Leaders to Think: Solving the Impending Leadership Crisis with Neuroscience is available for free on her website: www.learningtogo.info. Her Brain Matters newsletter comes out every Friday and is also free. 


Margie first became interested in the brain as a child with undiagnosed dyslexia. She eventually learned how to overcome the challenge of a slight learning disability and became her high school class valedictorian. She graduated magna cum laude from Centenary University and earned a Master's degree in Education from Capella University.


Margie offers facilitator tools and templates on her Learningtogo website, and she is available for keynote speaking appearances, workshops, and online conferences. She lives in rural Arizona with her husband, mother-in-law, and two westie terriers. In her free time, she enjoys golf, the arts and long walks in the beautiful Arizona desert. She can be followed on Twitter and YouTube and friended on Facebook. You can reach her at margie@learningtogo.info.    

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