(Members Only) MAFN Small Business CoP: Book Club Series- Meet Sue Hielbronner, author of Never Ask for the Sale

  • 03/23/2026
  • 12:00 PM - 1:00 PM
  • Online using Zoom

Register

Duration: 60-Minutes 


At the next MAFN Small Business Community of Practice, March 23rd at noon ET, we will meet Sue Heilbronner, the author of Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence. 

Sue will bring to life key concepts from her book.  The first and more important concept is that your solopreneur company’s first product is you. Whether you are working on a proposal to a prospective client, or networking at a conference, you are selling. In this interactive session, Sue will help us as small-business owners get real about how we show up — in bios, pitches, intros, and every casual conversation that shapes perception. You’ll learn how to sell yourself with authenticity instead of artifice, how to clear the limiting beliefs that block your natural confidence, and how to write a 30 second bio that generates the followership that will drive your and your company’s success. Sue is a sought-after speaker, startup CEO, mentor, adjunct professor of entrepreneurship, facilitator, strategic advisor, Conscious Leadership coach, co-founder of the MergeLane investment fund, creator of the Leadership Camp training program, former federal prosecutor, and a direct and fearless catalyst for change.
 

Pre-work: Please come with a 30 second bio ready to share and work on with your peers.  You’ll find instructions for how to develop your 30 second bio in Chapter 8 of the book. (Note that the book describes a 2-minute bio and a 5-second bio, but we’re asking you to draft a 30 second bio). 


Please note that this is for MAFN members only and there is limited space, so please register early. 


Our guiding principles are:

  • Come open to learning

  • Bring your questions, share your expertise

  • Don’t expect closure - our shared learning is a process!


Please note that this is for MAFN members only and there is limited space, so please register early. 


ONLINE CoP Discussion REMINDERS

  • If you register and cannot attend, please cancel to allow someone else to come. 

  • Registration closes at midnight the day before the discussion group.

  • Registered participants will receive instructions for joining the live session and any additional details 1 day in advance and the morning of the event. Please be sure to look for the link in your email.

  • MAFN CoP discussions will not be recorded in order to support space for learning.

  • For registration or membership questions contact info@mafn.org.