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Jane facilitates publicity and outreach success through workshops and short-term projects.
Since the early 80’s she positioned and promoted products and services for small to mid-size companies and non-profits across the country. Upon her college graduation she served as a VISTA volunteer for the Southeastern Alaska Community Action Program where she learned the importance of “outside-in” thinking and client-centered communications.
Whether you’re creating advocacy platforms for tiny villages or launching a new dot.com product in the Silicon Valley (where she worked during the ‘90s) compelling messages and images are crucial to getting through and getting action.
The genesis for new taglines, media pitches and sales scripts begins with a commitment to focus, engage, and inspire. Local clients include Fenestra Technologies Corporation, The International Ecotourism Society, RAMS Inc., the Frederick Innovation and Technology Center, the Jewish Council for the Aging, Montgomery County Public Schools and others.
In her “free” time she attempts to manage two daughters, one husband and two fabulous rescue dogs! As a Colorado native she embraces open space and four seasons.
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Creating compelling messages and directing them at targeted audiences will help you get through and get action far more quickly than throwing jello at the wall and waiting to see what sticks. Although these activities sound easy, they're a bit more involved than you think - if done right, they offer lasting value that you can bridge or extend over time. Communications is key to getting everyone on board - especially as part of a change management initiative - and yet they are often neglected or delegated to a very minor role.