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 Focus groups are a type of qualitative research. As such they do not provide quantitative results such as tallies, scores or ratings that can be compared and contrasted. None the less, focus groups can often provide valuable insights to the reasoning or motivation behind quantitative data. Knowing how to moderate focus groups to get at the heart of issues is an art. It is an art that can be learned.
Attend this interactive and fun workshop where you will be introduced to the steps in conducting professional focus group research and hone the skills necessary to be a an effective moderator. You should attend this workshop if you are a seasoned facilitator that would like to expand your service offerings, new to the field of facilitation and would like to see how to improve your facilitation skills through the various techniques we will explore or just need to know more about focus groups and qualitative research. Topics covered in this workshop include:
- Steps in conducting focus group research
- The Moderator Persona
- The Role of Listening
- Handling Dominant Participants
- Quantitative Approaches in Focus Groups
- Framing Questions
- Understanding Non-Verbal Responses
- Energizing Your Group
- Tricks of the Trade – Techniques for the Effective Moderator
- Unique Focus Group Populations
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Lea Johnson is the President of NuViewPoint, Inc., an opinion research firm headquartered in Northern Virginia. Lea oversees all aspects of managing the firm. However, she prefers to spend her time working directly with clients on projects that allow her to use her extensive facilitation and moderation skills.
Lea has been a “professional” facilitator for over 15 years. Before that, her focus was on large information technology systems development as a consultant with Booz.Allen and Hamilton, BDM and Unisys. As a young girl, Lea wanted to be a marine biologist. After 3 ½ years of study, she decided that a degree in Computer Science would be more appropriate if she wanted to sleep with a roof over her head. And so the story goes….she graduated from Florida Institute of Technology with a BS in Computer Science and started her career in the IT world. She quickly discovered that writing code was not for her and gravitated to facilitating the discussions and negotiations between system developers, system owners and end users. Here she found a home. Early in her facilitation career, Lea enjoyed working with groups on defining system requirements, negotiating software release capabilities, and designing deployment programs that are realistic, fun and successful. Over the years, Lea has expanded her experience and skills to include the facilitation of meetings and workshops focused on strategic planning, stakeholder enrollment, leadership development, conflict resolution, creative problem solving, organizational development, and community relations.
As a Certified Professional Facilitator, Lea’s clients can be confident that she understands and applies the methods and techniques necessary to successfully provide facilitation services including managing the event, the process, and the participants.
Lea has over 25 years management consulting experience with federal, state and local governments, non-profits and private organizations in the areas of opinion research, change management, quality improvement, business process reengineering, strategic planning, systems integration and high performance team building.
As president of NuViewPoint, Lea is dedicated to conducting opinion research that provides valuable insights that help organizations and businesses compete and thrive in today’s economy.
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Earlybird Registration ends August 14th. Regular registration ends at noon one week before the workshop. Late Registration ends at Noon on the Wednesday, 2 days, before the workshop. You must pre-register for this workshop - Walk ins are not available. Payment must be made in advance and received before the specific registration period ends. Advanced online payment via credit card is our preferred method of registration. However, payment can be made via check in advance by mail to:
Mid-Atlantic Faciltiator's Network
c/o Synergy Forces, LLC
PMB 117 11006 Veirs Mill Road
Suite L-15
Silver Spring, MD 20902
We accept cash or checks at the door.
Workshops are hosted by:
Government Accountability Office (GAO)
441 G St NW Room 2N30
Washington, DC 20548
Get a Map & Directions. Wayne Vick, CPF is the Creator and Director of the DC Facilitator's Workshop Series. He can be reached at 703-913-6513 (Office), 202-498-2310 (Cell), or at Wayne@facilitationCenter.com.
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